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Your Data Is Shared and Sold… What’s Being Done About It?

In the digital landscape, where every online interaction translates into data, understanding the fate of this data becomes crucial. This information, ranging from browsing habits to personal preferences, holds immense value, often traded like a commodity. Amid growing concerns over privacy and data misuse, the need for transparent and user-centric approaches to data handling is… 

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Empowering Users: The Rise of Personal Data Awareness

In today’s digital age, individuals are becoming increasingly aware of how their personal data is being used by businesses online. This growing awareness is a positive development that holds the potential to foster fairer and… 

Understanding the Theme of World Consumer Rights Day 2024

Embracing AI: The Future of Consumer Rights World Consumer Rights Day 2024 brings into focus a critical and timely theme: ‘Fair and Responsible AI for Consumers.’ With the rapid advancements in artificial intelligence, consumers face… 

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How Companies Profit From and Use Your Personal Data

In the age of information, data has become the modern gold rush, with companies like Experian, Equifax, and numerous others capitalising on the wealth of personal information individuals generate daily. Your online searches, social media… 

Unveiling the Curtain: Why Companies Are Using Your Data

In today’s digital age, the term “data” has become more than just a buzzword; it’s the lifeblood of the technological ecosystem. Companies, both large and small, are increasingly relying on user data to enhance their…